Fur Portraits
Website design. Brand identity and logo design. Graphic design for print and web. Packaging design.
Fur Portraits specialises in pet photography, offering outside and studio photo sessions. Their target market is for the 30-70 age bracket, so we chose a simple and clear font that is easily legible. The colour palette was inspired by the colours found in animal fur, to create a natural and earthy feel. We focused on using warmer tones to make the overall branding feel welcoming. The logo is designed to be used along side images, so it needed to compliment but not detract from imagery.
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Contemporary - Warm - Friendly
